CLIENT
Afroforce1 Records – a devision of Universal Music Germany
TASK
concept development and project management, production of live-show, budgeting, inquiries from service providers, internal coordination between Afroforce1 Records and Universal Music
SUBJECT
Afroforce1 Records is a joint project between Universal Music International and Airforce1 with the aim of identifying and marketing top African acts in Europe and the rest of the world.
Afroforce1 Records was launched on the 22.06.2018 with more than 400 invited guests, celebrating the newly founded music label.
The spectacular open-air concert in front of the backdrop of the Spree and Oberbaumbrücke was themed “New Beats of Africa”. On stage were the freshly minted AFROFORCE1 artists and absolute superstars in their home countries Nasty C, Nneka, Vanessa Mdee, Rude Boyz and Mafikizolo as well as the highly talented newcomer K.Zia.